Creating The Perfect Writer's Portfolio

A good portfolio is important for all creative people to have on hand. When you contact a potential employer for a creative job, you will most likely be asked to bring your portfolio.

Many years ago I carried a black notebook that held many of my “finest” works. In time, I upgraded to a larger artist-sized portfolio. The portfolio houses my larger brochures & newsletters and also allows me to carry drawings and print jobs of my associates. When I go out on freelance interviews today, I am able to sell a whole creative package including writing, design, photography and printing. Having a one-stop shop provides convenience to my clients. They appreciate not having to call a dozen people, but rather one project manager or consultant who will make sure all their needs are met.

For convenience, I also provide an online portfolio that includes brochures, newsletters and websites I’ve worked on. I also post a list of services I can provide. The more information you can give them up front, the quicker you can get started on their projects.

If you’re strictly a writer, and do not care to provide other creative services, it’s still a good idea to keep a portfolio of writing samples on hands. Most places will ask you to send them three or four of your best articles. If you have a website, and they don’t mind doing a little surfing, provide them with a link to your writing samples.

The key to it all is accessibility. You want to make it as easy as possible for your potential clients or employers to get the information they need in a timely manner. Another thing to consider are individual folders which house samples of your work, a resume, references and a cover letter. When someone asks you to send a package, all you have to do is slip it in an envelope and send it on.